Where new challenges begin

Casting towardthe future

We build NAKMAT: Taste of Fishing, which gathers real catch data from anglers across Korea, and Fishing Pick, which uses that data to connect anglers with local tackle shops.

Proprietary catch data
90,000+Largest in Korea
Headquarters
BUSAN 35.18°N 129.08°E
Scan bearing
000° · radius 400 km

PHILOSOPHY

Our philosophy

What we do may not be some noble mission to fix the world’s inconveniences or injustices. But one thing is clear: hobbies are among the biggest things that keep people going in life.

So we want people to live lives that are more absorbing, more enjoyable and more fun. Helping people enjoy their lives more fully and more happily — that is what ConnectZero stands for.

A company that respects people and takes responsibility to society.
For happier lives, we keep casting toward the future.

BY THE NUMBERS

ConnectZero by the numbers

90,000+

Proprietary catch recordsLargest in Korea

Every record was photographed and uploaded by users under official tournament measuring rules.

88,500

Total tournament & challenge participants

39,000+

Total app downloads

7,900

Fishing spots mapped

Catch data and fishing spots as of August 2026; tournament/challenge participation and downloads based on our 2025 IR materials.

PROJECTS

What we’ve built

Starting from a fishing app, we’ve grown into a gear brand, commerce, tourism and tournament operations.

2021 – · 2.0 launched Oct 2026

NAKMAT: Taste of Fishing

A fishing platform where you check weather, tides, catch reports and CCTV on one map, plan your trips and log your catches. An app for everyone from beginners to seasoned anglers.

  • Online tournaments & challenges
  • Trip Planner
  • Live catch reports
  • My catch log
See the NAKMAT app
Trip Planner screenLive catch report feed screenMy Log screen

2023 – · Our own brand

LUDIC

Gear you can trust, so anglers can focus on fishing. Our first product is LiDAR, an all-round bass rod.

See LUDIC
LUDIC LiDAR rod

Beta opened Feb 2026

Fishing Pick

Gear commerce where you list your target species, experience, budget and where you’ll fish — and experts at local tackle shops reply with quotes. Compare quotes, pay securely and get delivery, all in one flow.

Recruiting partner tackle shops

See Fishing Pick (Korean)
Fishing Pick web and mobile screens

Opened Aug 2026

Busan Fishing Pass

A multilingual fishing-tourism website for international anglers visiting Busan. We run an offline hub together with one of Busan’s leading tackle stores.

See Busan Fishing Pass
Busan Fishing Pass web and mobile screens

Dream Tournament · Kanbaits Tournament

Live GIS control system for fishing tournaments

Track anglers’ locations and routes, review on-site measurement photos and follow live rankings on one screen. We used it to run the Dream Tournament and the Kanbaits Tournament.

  • Location & route tracking
  • Measurement review
  • Live rankings
Dream Tournament live control screen, with participant names blurredLIVE · Tournament control

TECHNOLOGY

Technology

We put the real-world data gathered through tournaments and challenges to work in gear recommendations and commerce.

1Tournaments & challengesJoined for fun and prizes

2Proprietary catch data90,000+ records · largest in Korea

3AI recommendationsFishing-sLLM

4CommerceFishing Pick · NAKMAT Shop

Sample catch recordRECORD

Species
Bass 42.5 cm · officially measured
When & conditions
May, dawn · water 18℃ · cloudy
Spot
Lakeshore, central Korea
Rig & technique
Free rig · standard casting
Gear used
Rod · reel · lure, down to the model

Each record captures what gear caught which fish under which conditions — so from a beginner’s situation alone, we can recommend combinations that actually caught fish.

Fishing-sLLM

A small language model specialized for fishing, trained on our own data. We use it for gear recommendations, quote assistance and answering fishing questions.

JOURNEY 2020 → 2026

Our journey

From our selection for the Pre-Startup Package in 2020 to the launch of NAKMAT 2.0 — the path ConnectZero has taken.

  1. Selected for the Pre-Startup Package (non-face-to-face track) Busan Center for Creative Economy & Innovation Selection
  2. KIBO Venture Camp, 8th cohort Korea Technology Finance Corporation Selection
  3. Company incorporated · Busan tech startup incubation Busan Economic Promotion Agency Founding
  4. Data Voucher Program (data purchase) Korea Data Agency Selection
  5. Innopolis Campus Program Korea Maritime & Ocean University Selection
  6. Regional Weather & Climate Industry Startup Growth Program Korea Meteorological Institute Selection
  7. SUM Incubator, 6th cohort BNK Busan Bank Selection
  8. Youth Startup Academy, 12th cohort (graduated with distinction, Gyeongnam) Ministry of SMEs and Startups Selection
  9. Oceans & Fisheries Accelerator Program (graduated with distinction) Ministry of Oceans and Fisheries Selection
  10. Data Voucher Program (AI data processing) Korea Data Agency Selection
  11. Seed investment Strong Ventures Investment
  12. NAKMAT: Taste of Fishing officially launched Launch
  13. Selected as a Busan Sharing Economy Company Designation
  14. ICT Innovation Square Expansion Project MSIT · NIPA · SparkLabs Selection
  15. Selected for B-Startup Pie MSS · Busan Metropolitan City · Busan CCEI Selection
  16. Selected for Global Mobile Vision 2023 MOTIE · KOTRA Selection
  17. Commerce platform built · private-label products launched Launch
  18. Selected as a Busan tourism startup MCST · Korea Tourism Organization · Busan Tourism Organization Selection
  19. Selected for Google’s global collaboration program ‘Changgoo’ Ministry of SMEs and Startups Selection
  20. FLY ASIA / UN Tourism — Top 6 Busan tourism companies Award
  21. AI fishing information service launched Launch
  22. Selected for ‘Bright Club’, Busan’s leading tech startups Selection
  23. Follow-on seed investment Strong Ventures Investment
  24. Fishing Pick beta launched Launch
  25. Selected for the Geumjeong Young Local Entrepreneurs Settlement Program Selection
  26. Hosted the Dream Tournament Built a GIS tournament control system Project
  27. Registered as a tourism support service business Designation
  28. Busan Fishing Pass launched b-fishingpass.com Launch
  29. NAKMAT 2.0 launched Launch

PARTNERS

Who we’ve worked with

From fishing brands to tourism and retail companies and public institutions.

Corporate partners
SonuichimHwaseung ChemicalMolixAegiyagajaGuruship KoreaPartner companyUsohanuBeBe DomeLure Attack
Investment · Certification · Public
Strong Ventures · Certified Venture CompanyBusan Tourism Organization · Sharing Economy BusanGoogle PlayChanggooMinistry of Oceans and FisheriesMinistry of SMEs and StartupsKorea Institute of Startup & Entrepreneurship DevelopmentKorea Technology Finance Corporation

COMPANY

Connecting people and places through fishing data

Company
ConnectZero Inc.
CEO
Seungyeop Lee
Business Reg. No.
650-81-02312
Address
3F, 35 Jangjeononcheoncheon-ro, Geumjeong-gu, Busan, Republic of Korea
Email
seungyeob@connectzero.kr

For partnerships, collaborations or data inquiries, please use our contact page.

Contact us